Nancy Comes Back to Zero in “The Watermelon Queen”
Cairo: HelloEgy.
A huge number of viewers have criticized the Lebanese singer Nancy Ajram’s new clip “Come here”, that was posted on her channel on YouTube few hours ago. Although it has achieved more than 600.000 watches, but it was a shock for the audience who expected some new creative thing and original artistic vision.
But, as some people have expected, the images she posted on her page on Facebook and Twitter was some shoots of the clip, in which she appeared in a heavy make up and a red dress carrying a watermelon. The clip was very simple in idea, script, and directorial vision.
Nancy has presented numerous successful works, but now she seemed as if she is copying her past, as if she imitates the character she acted in her first clip in the beginning of her career, that was called “Akhsmak Ah”, which was the secret of gaining such fame. The character was about a waitress who every one likes. This view is stressed also as she appeared in the same cadre and scene in the new clip.
Nancy, or the watermelon seller, has lost all her achievements in art by this clip for many reasons.
First: one of the main factors that helps a song to succeed is making the audience feel like the heroine is close to him\her, represents a true copy of his lover or girlfriend, or even a classmate. But Nansy presented a street-watermelon seller, a model that no one think about before. She has lost her image as the dream girl or even her real life. She has cut all romance feelings.
Second: the model she presented, a watermelon seller, is no more exist in the Arab countries. Girls may sell roses, vegetables, or may be wipes, but watermelon !! That was the director imagination that is not related to reality at any rate. May be because carrying a watermelon that may be about 10 or 11 Kg needs a special physical strength that lacks women.
Also using the knife in such way to cut fruits needs effort and is not appropriate for the smooth hands of women. The clip presented a man cutting it by a “cleaver” in a way like the butcher does, as if it were fatal stabs.
With her heavy make up, red dress, and unjustified dancing all the time; besides the seduction moves , she was not a loyal lover. Especially at the end of the song when she was arrested because of selling without a license, or may be because throwing fruits over the road .
The last scene is very confusing. Did she stop selling fruits or what? And what is the story of the scarf? Did her boyfriend ask her to wear ? Is that a kind of religious?? I don’t know .
Also one of the disturbing scenes is the scene when the watermelons fall from the car and breaking on the road. We have no idea how many cars the producers used to make that scene, that weak empty scene.
The lyrics of the song is not also away of criticism, just repeated usual words of all common recent songs. We expected her to present a real art, nice words. But it is the fault of the director in the first place, and may be also the poet who wrote the lyrics that were so trivial and meaningless. I don’t know how did he imagined a seller girl ?? But of course the main fault is Nansy’s as she accepted such role that get her back to the zero .
Before, Nancy was the queen of romance, turned now to be the “queen of watermelon” as the name of the store she worked in. In the end she lost every thing, in the song and reality too.